Wednesday, November 17, 2010


Objectified is a documentary style film that focuses on individual designers and how they work, their experiences, their style and so on.

I found this documentary very interesting as it documented the work of various influential designers such as Jonathon Ives, the Bouroullec brothers, Dieter Rams, Marc Newson and also design consultancies and professionals. I saw this as an interesting insight into the professional design world and how the superstars of the world operate.

As well as this, the video had a number of interesting points featuring real-life examples and modern design icons such as the Apple iPhone.

Mostly however the show is about philosophy and working methods. Newson talks about the importance of designing for the future, the Bouroullecs talk about design refinement being like a musical harmony, and Rams talks about design modicum like his 10 points for good design.

It was interesting seeing the designers in their natural element and to hear their individual opinions on design itself. However I would have liked to have seen some documentation of a real-life product all the way through from conception to realisation, especially when you would have been able to see the designer's philosophies acting on a real life product at the time.

However still very interesting to see the real-life designers working themselves and utilising their working methods.

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